PACE is the way healthcare ought to function, but nobody has heard about it. That’s where you come in.

PACE represents what healthcare can be at its best: coordinated, preventative, and centered on helping people live safely at home.

Care teams are aligned. Outcomes are better. Families are supported. But for most seniors who could benefit, it remains unknown.

The challenge isn’t building the model—it’s making sure people can find it.

We’re looking for a marketer who can change that. Someone who brings analytical rigor and a bias toward action to help more seniors access care that truly improves their lives.

Do you think about marketing as a system to optimize? We think every dollar spent should produce measurable impact by bringing more seniors to PACE.

Are you the type of person who questions attribution, designs experiments, and looks for signal in noisy data?

If so, this role is built for you.

At One Senior Care (including LIFE-NWPA, Mountain View PACE, and Buckeye PACE), we’re looking for a data-driven performance marketing leader to own how we acquire and engage participants across paid channels. This is a high-visibility role where you’ll directly influence growth, efficiency, and access to care for seniors and their families.

Job Summary:

As Director, Performance Marketing, you’ll lead media strategy and optimization across traditional and digital channels to help seniors access PACE services. This role is ideal for a highly analytical, numbers-driven professional who enjoys turning data into clear decisions. You’ll own media testing, budget allocation, and performance optimization, using evidence-based approaches to guide where and how we invest.

You’ll work closely with marketing, business intelligence, finance, and operations teams in a mission-driven healthcare environment where your work directly supports seniors and their caregivers.

Location & Schedule:

This position is based in Pittsburgh, PA and follows a hybrid schedule, with 2–3 days per week in the office.

First shift, full-time hours. Specific work hours will be established in consultation with your supervisor.

Compensation:

Salary range: $90,000 – $100,000 annually, based on experience and qualifications.

Benefits:

• 9 Paid Holidays
• PTO starting at 3 weeks + 1 day per year (accrued from date of hire for full-time employees)
• Medical, Dental, & Vision
• Free Life and AD&D Insurance Plan
• Health Savings and Flexible Spending Accounts
• Short Term Disability Insurance
• Group Voluntary Term Life Insurance for Employee, Spouses, and Dependents
• Paid Parental Leave
• Tuition Reimbursement and Paid Training Opportunities
• Retirement Plan with company annual match
• Mileage Reimbursement at annual IRS rate as applicable

What You’ll Own:

• This is not a campaign execution role. You will own performance outcomes.
• Customer acquisition performance across paid media (digital and traditional)
• Budget allocation and scaling decisions based on CAC, LTV, and ROI.
• Experimentation roadmap to improve channel performance and incrementality.
• Measurement frameworks—moving beyond last-click to understand true impact.
• Performance insights that influence marketing, operations, and finance decisions.

What You’ll Actually Do:

• Build and continuously refine media investment strategy across channels
• Design and run structured experiments (A/B tests, holdouts, incrementality tests.)
• Analyze performance using tools like Excel, SQL, or similar—translating data into clear decisions.
• Optimize toward business outcomes (CAC, ROAS, conversion rates), not just channel metrics.
• Develop forecasting models for spend vs. growth.
• Identify where attribution is misleading—and propose better approaches.
• Partner with BI, finance, and operations to align on unit economics and growth strategy.
• Create clear, actionable reporting for both technical and non-technical stakeholders.

Who This Role Is Built For:

You don’t need to have held a “Director” title before. This role is designed for someone on an upward trajectory who wants to take ownership of a full performance function.

You might currently be:

• A Senior Performance Marketing Manager.
• A Growth Marketing Manager.
• A Marketing Analytics Manager looking to own spend.
• A Paid Media Lead with strong analytical depth.

Education and Experience:

• Bachelor’s degree in Finance, Statistics, Mathematics, Economics, or a related field preferred.
• Candidates with strong quantitative experience from other educational backgrounds are encouraged to apply.
• Five or more years of experience in media optimization, analytics, or a similar data-driven role.
• Strong Excel skills, including modeling, hypothesis testing, and analysis without specialized software.
• Experience optimizing both traditional and digital media channels.
• Background in performance media or outcome-based modeling a plus.
• Experience in healthcare or other regulated industries a plus.
• Familiarity with SQL or Python for analysis a plus.
• Comfort presenting insights to non-technical audiences a plus.

Join Us!

At One Senior Care, you’ll be part of a compassionate team that makes a tangible difference in seniors’ lives — working together to keep participants safe, healthy, connected, and at home.

One Senior Care is an Equal Opportunity Employer. Employment is contingent upon successful completion of required background checks, health and safety screenings, and any clearances required for healthcare programs.